Fortnum & Mason boasts a 300-year history and has a history of innovation and invention, and this film celebrates just this. Schmick went behind the scenes at the Piccadilly store to introduce the team of experts that make Fortnum & Mason the leader in luxury produce, and who contribute to making any shopping trip here a real experience. This was one of several films shot and scripted by Schmick that contributed to the content on the Fortnum & Mason YouTube channel, designed to create interest and intrigue to their followers.