Tasked by Legend Engage to realise a body of content including films and photographs for this sensitive subject we worked alongside the agency creative to create scripts.
From the conception of the ideas, we looked at how to address the fact that most media viewed mute in the social spaces, so we decided to put the text into the narrative by creating a best friend character for our heroine to be texting, as well as the use of speech bubbles.
We cast, styled and had sets built to best address every aspect of the visuals to the target demographic.
We also repurposed the films into six languages with new edits for other countries.
