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Cauli Rice & Fullgreen

Initially, when we worked for Cauli Rice, we created multiple assets over a three-day shoot. TV commercials, social cuts and photographs but the work had started way before that, having developed the creative with the clients and then casting the three bloggers who would feature in the films,  addressing a specific benefit of the product.

Once they changed their name to Fullgreen and were launching three new products we got involved again. They wanted to hero the dishes that could be made with them and drive engagement from social to site where the recipes lived.

We made 7 square videos. Using slo mo and macro we aimed to emphasise each recipes “Mmmm” moment!

Heres our favourite two along with a fun directors cut , cut to an original score by him! [Jim of many talents!]